For the Whitest clothes. This bottle has it's original paper label with "the new dispenser top". The address on the bottle has a zone number rather than a zip code. I would say that it must be from the 1950-1963.(July 1963 zip codes replaced postal zone numbers.)CONDITION IS VERY GOOD, some fading and bluing on the label, label is complete, but a bit wrinkled on the lower left corner. It has a 1-1/2" of bluing liquid left inside.
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