In 1865, John and Charles Arbuckle patented a process for roasting and coating coffee beans. Their coffee became an instant success not only because of the quality of the product, but because of their ingenious marketing strategies. First, each bag of their coffee contained a peppermint stick. Next, the Arbuckle Brothers printed coupons on the back of the bags. These coupons could be redeemed for all types of items ranging from razors to wedding rings. In the late 19th century, the Arbuckle ...click for details
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